- Tokens.com Corp’s subsidiary, Metaverse Group, has partnered with Lancia Italia to be the official automotive brand partner for Metaverse Fashion Week 2023.
- The virtual showroom is inspired by its physical Milan location and will showcase two vehicles – a virtual replica of the Lancia Ypsilon and a new concept car.
- This partnership helps promote Lancia to a larger audience while providing Metaverse Group with an opportunity to display their metaverse builds on a larger scale.
Lancia Italia Announced as Automotive Partner
Tokens.com Corp. (NEO Exchange Canada: COIN)(Frankfurt Stock Exchange: 76M) (OTCQB US: SMURF) („Tokens.com“ or the „Company“), a publicly-traded company that invests in web3 assets and builds businesses linked to crypto staking, the metaverse and play-to-earn gaming, is pleased to announce that its subsidiary, Metaverse Group, has partnered with Lancia Italia, to be its official automotive brand partner for Metaverse Fashion Week 2023.
Showroom Inspired by Italian Architecture & Design
Metaverse Fashion Week 2023 is set to take place from March 28th to 31st with the heart of the event in Metaverse Group’s Luxury District, where Lancia Italia will have its virtual showroom. The showroom is inspired by its physical Milan location thanks to the innovative materials, and precise attention to detail inspired by Italian architecture and design. The metaverse showroom will showcase two vehicles. The first being a virtual replica of the Lancia Ypsilon, the fashionable city car which appeals to customers who are conscious of style, elegance, and technology and the second being a new concept car to be revealed on April 15th. The concept car is a tease of what is to come as visitors will be able to see the vehicle’s silhouette in the showroom under a veil.